ІНСАЙДЕР УКРАЇНА

The White House on Tuesday along with companies such as Amazon.com Inc, Alphabet’s Google and Best Buy will announce an initiative that allows Americans to identify devices that are less vulnerable to cyberattacks.

A new certification and labeling program would raise the bar for cybersecurity across smart devices such as refrigerators, microwaves, televisions, climate control systems and fitness trackers, the White House said in a statement.

Retailers and manufacturers will apply a “U.S. Cyber Trust Mark” logo to their devices and the program will be up and running in 2024.

The initiative is designed to make sure “our networks and the use of them is more secure, because it is so important for economic and national security,” said a senior administration official, who did not wish to be named.

The Federal Communications Commission will seek public comment before rolling out the labeling program and register a national trademark with the U.S. Patent and Trademark Office, the White House said.

Other retailers and manufacturers participating in the program include LG Electronics U.S.A., Logitech, Cisco Systems and Samsung.

In March, the White House launched its national cyber strategy that called on software makers and companies to take far greater responsibility to ensure that their systems cannot be hacked.

It also accelerated efforts by agencies such as the Federal Bureau of Investigation and the Defense Department to disrupt activities of hackers and ransomware groups around the world.

Last week, Microsoft and U.S. official said Chinese state-linked hackers secretly accessed email accounts at around 25 organizations, including at least two U.S. government agencies, since May.
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Norway’s data protection agency said Monday it would ban Facebook and Instagram owner Meta from using the personal information of users for targeted advertising, threatening a $100,000 daily fine if the company continues. 

The business practices of big U.S. tech firms are under close scrutiny across Europe over concerns about privacy, with huge fines handed out in recent years. 

The Norwegian watchdog, Datatilsynet, said Meta uses information such as the location of users, the content they like and their posts for marketing purposes. 

“The Norwegian Data Protection Authority considers that the practice of Meta is illegal and is therefore imposing a temporary ban of behavioural advertising on Facebook and Instagram,” it said in a statement.  

The ban will begin on August 4 and last three months to give Meta time to take corrective measures. The company will be fined one million kroner ($100,000) per day if it fails to comply.  

“We will analyze the decision … but there is no immediate effect on our services,” Meta told AFP in a statement. 

The Norwegian regulator added that its ruling was neither a ban on Facebook and Instagram operating in the country nor a blanket ban on behavioral advertising. 

The Austrian digital privacy campaign group noyb, which has lodged a number of complaints against Meta’s activities, said it “welcomes this decision as a first important step” and hopes data regulators in other countries will follow suit. 

Meta suffered a major setback earlier this year when European regulators dismissed the legal basis Meta had used to justify gathering users’ personal data for use in targeted advertising. 

Meta suffered another major setback earlier this month when the European Court of Justice (ECJ) rejected its various workarounds and empowered antitrust regulators to take data privacy issues into account when conducting investigations. 
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Britain’s financial watchdog on Monday proposed toughening up safeguards against the illegal marketing of financial products on social media by applying a stringent “consumer duty” that is being rolled out to banks, funds and insurers on July 31.

The Financial Conduct Authority has said its new duty will be a step change in protecting retail investors after years of mis-selling scandals, by forcing firms to demonstrate how they are giving consumer good outcomes.

“Where applicable, the Consumer Duty will raise our expectations of firms communicating financial promotions on social media above the requirement… to be ‘clear, fair and not misleading’,” the FCA said in proposals out to public consultation.

“Firms advertising using social media must consider how their marketing strategies align with acting to deliver good outcomes for retail customers.”

In the fourth quarter of last year, nearly 70% of amended or withdrawn financial marketing following FCA intervention involved a promotion on websites or social media, the FCA said.

The watchdog is targeting so-called ‘finfluencers’ or widely followed people on social media who promote financial products.

“Consumers exhibit high levels of trust in finfluencers, but their advice can often be misleading,” the FCA said.

“Promoting a regulated financial product or service without approval of an FCA authorized person, or providing financial advice without FCA authorisation, may be a criminal offense.”

Promotions should also include risk warnings, it added.
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Elon Musk says Twitter is still losing cash because advertising has dropped by half.

In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.”

“Need to reach positive cash flow before we have the luxury of anything else,” he concluded.

Ever since he took over Twitter in a $44 billion deal last fall, Musk has tried to reassure advertisers who were concerned about the ouster of top executives, widespread layoffs and a different approach to content moderation. Some high-profile users who had been banned were allowed back on the site.

In April, Musk said most of the advertisers who left had returned and that the company might become cash-flow positive in the second quarter.

In May, he hired a new CEO, Linda Yaccarino, an NBCUniversal executive with deep ties to the advertising industry.

But since then, Twitter has upset some users by imposing new limits on how many tweets they can view in a day, and some users complained that they were locked out of the site. Musk said the restrictions were needed to prevent unauthorized scraping of potentially valuable data.

Twitter got a new competitor this month when Facebook owner Meta launched a text-focused app, Threads, and gained tens of millions of sign-ups in a few days. Twitter responded by threatening legal action.
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The chief executives of Intel Corp and Qualcomm Inc are planning to visit Washington next week to discuss China policy, according to two sources familiar with the matter.

The executives plan to hold meetings with U.S. officials to talk about market conditions, export controls and other matters affecting their businesses, one of the sources said. It was not immediately clear whom the executives would meet.

Intel and Qualcomm declined to comment, and officials at the White House did not immediately return a request for comment.

The sources said other semiconductor CEOs may also be in Washington next week. The sources declined to be named because they were not authorized to speak to the media.  

U.S. officials are considering tightening export rules affecting high-performance computing chips and shipments to Huawei Technologies Co Ltd, sources told Reuters in June. The rules would respectively affect Intel, which is preparing a new artificial intelligence chip that could be shipped to China, and Qualcomm, which has a license to sell chips to Huawei.

The Biden administration last October issued a sweeping set of rules designed to freeze China’s semiconductor industry in place while the U.S. pours billions of dollars in subsidies into its own chip industry.

The possible rule tightening would hit Nvidia particularly hard. The company’s strong position in the AI chip market helped boost its worth to $1 trillion earlier this year.

The chip industry has been warmly received in Washington in recent years as lawmakers and the White House work to shift more production to the U.S. and its allies, and away from China. Intel CEO Pat Gelsinger and Qualcomm CEO Cristiano Amon have met often with government officials.

Next week’s meetings, which one of the sources said could include joint sessions between executives and U.S. officials, come as Nvidia Corp NVDA.O and other chip companies fear a permanent loss of sales for an industry with large amounts of business in China while tensions escalate between Washington and Beijing.

One of the sources familiar with the matter said the executives’ goals for the meetings would be to ensure that government officials understand the possible impact of any further tightening of rules around what chips can be sold to China.

Many U.S. chip firms get more than one-fifth of their revenue from China, and industry executives have argued that reducing those sales would cut into profits that they reinvest into research and development.
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Microsoft says hackers used a flaw in its code to steal emails from government agencies and other clients. 

In a blog post published Friday, the company said that Chinese hackers were able to take advantage of “a validation error in Microsoft code” to carry out their cyberespionage campaign. 

The blog provided the most thorough explanation yet for a hack that rattled both the cybersecurity industry and China-U.S. relations. Beijing has denied any involvement in the spying. 

Microsoft and U.S. officials said on Wednesday night that since May, Chinese state-linked hackers had been secretly accessing email accounts at about 25 organizations. U.S. officials said those included at least two U.S. government agencies. 

Microsoft has not identified any of the hack’s targets, but several victims have acknowledged they were affected, including personnel at the State Department, the Commerce Department and the U.S. House of Representatives. 

Secretary of State Antony Blinken told China’s top diplomat, Wang Yi, in a meeting in Jakarta on Thursday that any action that targets the U.S. government, U.S. companies or American citizens “is of deep concern to us, and that we will take appropriate action to hold those responsible accountable,” according to a senior State Department official. 

Microsoft’s own security practices have come under scrutiny, with officials and lawmakers calling on the Redmond, Washington-based company to make its top level of digital auditing, also called logging, available to all its customers free of charge.
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