Meta Launches Threads App, a Challenger to Twitter

Facebook behemoth Meta officially launched Threads, its text-based rival to Twitter, on Wednesday — but its release in Europe has been delayed over data privacy concerns. 

Threads is the biggest challenger yet to Elon Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of social media’s most iconic companies, despite its epic struggles. 

The app went live on Apple and Android app stores at 2300 GMT with accounts already active for celebrities such as Shakira and Jack Black, as well as media outlets including The Hollywood Reporter, Vice and Netflix. 

“Let’s do this. Welcome to Threads,” wrote Meta chief executive and Facebook founder Mark Zuckerberg in his first post on the new platform, which will run with no ads for now. 

The app was introduced as a clear spin-off of Instagram, offering it a built-in audience of more than 2 billion users and thus sparing it the challenge of starting from scratch. 

Zuckerberg is widely understood to be taking advantage of Musk’s chaotic ownership of Twitter to push out the new product, which the company hopes will become the go-to communication channel for celebrities, companies and politicians. 

“It’s as simple as that: if an Instagram user with a large number of followers such as a Kardashian or a Bieber or a Messi begins posting on Threads regularly, a new platform could quickly thrive,” strategic financial analyst Brian Wieser said on Substack. 

Analyst Jasmine Engberg from Insider Intelligence said Threads only needs one out of four Instagram monthly users “to make it as big as Twitter.” 

“Twitter users are desperate for an alternative, and Musk has given Zuckerberg an opening,” she added. 

Musk and Zuckerberg are known to be bitter rivals — and have even offered to meet each other in a fighting cage to wrestle it out. 

This came after a Meta executive reportedly told employees that Threads would be like Twitter, but “sanely run.” 

Instagram chief Adam Mosseri told users that Threads was intended to build “an open and friendly platform for conversations.” 

“The best thing you can do if you want that too is be kind,” he said. 

Under Musk, Twitter has seen content moderation reduced to a minimum with glitches and rash decisions scaring away celebrities and major advertisers. 

Musk hired advertising executive Linda Yaccarino to steady the ship, but she has not been spared his whimsy. 

The Tesla tycoon said last week that he was limiting access to Twitter to ward off AI companies from “scraping” the site to train their technology. 

Musk then angered Twitter’s most devoted aficionados by declaring that access to its TweetDeck product — which allows users to view a fast flow of tweets at once — would be for paying customers only. 

 EU ‘many months’ away 

Threads owner Meta has its legion of critics too, especially in Europe, and despite Instagram’s massive user base, they could slow the site’s development. 

The company formerly known as Facebook is criticized mainly for its handling of personal data — the essential ingredient for targeted ads that help it rake in billions of dollars in profits every quarter. 

Mosseri said he regretted that the EU launch was delayed, but if Meta had waited for regulatory clarity from Brussels, Threads would remain “many, many, many, months away.” 

“I was worried that our window would close, because timing is important,” he added to Platformer, a tech news site. 

According to a source close to the matter, Meta was wary of a new law called the Digital Markets Act (DMA), which sets strict rules for the world’s “gatekeeper” internet companies. 

One rule restricts platforms from transferring personal data between products, as would potentially be the case between Threads and Instagram.   

Meta was caught out for doing just that after it bought the messaging app WhatsApp, and European regulators will be on high alert to ensure that the company doesn’t do so illegally with Threads. 

Another original idea for Threads, making it interoperable with other Twitter rivals such as Mastodon, is also on hold for now, but not abandoned. 

“Soon, you’ll be able to follow and interact with people on other fediverse platforms,” the app told users. 

The so-called fediverse would see different platforms of all kinds and sizes enabled to communicate with one another. 

Посол Великої Британії у Москві порадила британцям покинути Росію

Посольство Великої Британії у Москві закликало своїх громадян покинути Росію.

«Ситуація тут, у Росії, непередбачувана», – заявила посол Дебора Броннерт у відеозверненні, опублікованому в Telegram-каналі дипмісії в середу.

Якщо залишатися в Росії не обов’язково, вона порадила виїхати.

Відносини між Росією і Заходом сильно загострилися на тлі повномасштабної війни Росії проти України.

Незабаром після початку вторгнення РФ влада США закликала своїх громадян залишити Росію. Уряд Німеччини, тим часом, лише радив не їздити до Росії. З

Звернення Броннерт з’явилося через два тижні після невдалого заколоту ПВК «Вагнер» на чолі з Євгеном Пригожиним. На думку експертів, ці події засвідчили, наскільки нестабільною є ситуація в Росії.

Indian Court’s Dismissal of Twitter’s Petition Sparks Concerns About Free Online Speech

In India, a recent court judgement that dismissed a legal petition by Twitter challenging the federal government’s orders to block tweets and accounts is a setback for free speech, according to digital rights activists.  

The Karnataka High Court, which delivered its judgement last week, also imposed a fine of $ 61,000 on the social media company for its delay in complying with the government’s takedown orders.  

“The order sets a dangerous precedent for curbing online free speech without employing procedural safeguards that are meant to protect users of online social media platforms,” Radhika Roy, a lawyer and spokesperson for the digital rights organization, Internet Freedom Foundation, told VOA.  

Twitter’s lawsuit filed last year was seen as an effort to push back against strict information technology laws passed in 2021 that allow the government to order the removal of social media posts.  

The government has defended the regulations, saying they are necessary to combat online misinformation in the interest of national security, among other reasons, and says social media companies must be accountable. Critics say the rules enable the government to clamp down on online comments that authorities consider critical.   

In court, Twitter argued that 39 orders of the federal government to take down content went against the law. It is not known which content it referred to, but media reports have said that many of these contained political content and dissenting views against farm laws that sparked a massive farmers protest in 2020.  

The government told the court the content was posted by “anti-India campaigners.” 

The court ruled that the government has the power to block not just tweets, but entire accounts as well.   

“I would disagree with that. The court had an opportunity to ensure that while illegal speech is taken down, free speech for individuals is not restricted,” Nikhil Pahwa, founder of MediaNama, a digital news portal told VOA. “But the court has reiterated that the government has full authority to censor whatever they want and whatever they deem illegal and that is a challenge for free speech in India.”  

The government has welcomed the decision of the Karnataka High Court. “Honourable court upholds our stand. Law of the land must be followed,” Minister of Communications, Electronics & Information Technology, Ashwini Vaishnaw, said in a tweet. 

Twitter had also told the court the grounds for taking down content had not been spelled out by the government and that those whose tweets or accounts were blocked had not been informed. But the court said that the user did not necessarily have to be informed. 

Digital rights activists say this raises concerns because there is no way to ascertain whether the government’s takedown requests are legal.   

“This excessive power (of blocking whole accounts) coupled with the lack of transparency surrounding the blocking orders, spells trouble for any entity whose content has the potential of being deemed unfavourable to the government,” according to Roy.   

Pahwa said the fine imposed by the court on Twitter would also discourage social media companies from going to court to protect their users right to free speech. “We are at a moment of despair for free speech in India. This does not bode well for users who might be critical of the government and its actions and inactions leading up to next year’s general elections,” according to Pahwa. 

Expressing concerns that India is moving towards imposing greater restrictions on online speech, Roy says that “the Karnataka judgement ends up perpetuating the misuse of laws restricting free speech rather than countering its rampant abuse.”  

Last month, Jack Dorsey, who stepped down as chief executive in 2021, said that during his tenure, Twitter had been issued with threats of a shutdown down in India and raids at the homes of its employees if it refused to agree to takedown requests. The government dismissed his comments as an “outright lie.”  

Twitter has said that India ranked fourth among countries that requested removal of content last year — behind Japan, Russia and Turkey. 

India, with an estimated 24 million Twitter users, is one of the largest markets for the social media company.  

Under Elon Musk, the company has complied with takedown orders. Musk, who met Indian Prime Minister Narendra Modi during his visit to the United States last month, has said the company has no choice “but to obey local government laws” in any country or it risks getting shut.  

Білоруська православна церква готова прийняти виселених із лаври у Києві ченців УПЦ (МП)

Білоруська православна церква готова поселити ченців УПЦ (МП) із Києво-Печерської лаври на своїй території у разі виселення з монастиря, йдеться в повідомленні синоду.

«Синод Білоруської православної церкви свідчить, що у разі насильницького виселення ченців з Києво-Печерської лаври, вони можуть знайти місце подальшого чернечого подвигу в чернечих обителях Білоруської православної церкви», – йдеться в заяві білоруських ієрархів.

Білоруська православна церква, на яку має значний вплив Російська православна, заявила, що виступає проти «вигнання братії Києво-Печерської лаври з обителі, де вони протягом десятиліть трудяться у богоугодженні та молитві на благо українського народу».

У грудні 2022 року президент України Володимир Зеленський підписав указ про заборону діяльності в Україні релігійних організацій, пов’язаних із центрами впливу в Росії.

У березні керівництво національного заповідника «Києво-Печерська лавра» зобов’язало представників УПЦ (МП) до 29 березня залишити територію та будівлю лаври через розірвання договору. Ченці відмовилися виконати цю вимогу.

4 липня у Києво-Печерській лаврі розпочала роботу комісія з опечатування, але ченці почали чинити спротив діям комісії.

 

Twitter Chaos Leaves Door Open for Meta’s Rival App

Elon Musk spent the weekend further alienating Twitter users with more drastic changes to the social media giant, and he is facing a new challenge as tech nemesis Mark Zuckerberg prepares to launch a rival app this week.

Zuckerberg’s Meta group, which owns Facebook, has listed a new app in stores as “Threads, an Instagram app”, available for pre-order in the United States, with a message saying it is “expected” this Thursday.

The two men have clashed for years but a recent comment by a Meta executive suggesting that Twitter was not run “sanely” irked Musk, eventually leading to the two men offering each other out for a cage fight.

Since buying Twitter last year for $44 billion, Musk has fired thousands of employees and charged users $8 a month to have a blue checkmark and a “verified” account.

On the weekend, he limited the posts readers could view and decreed that nobody could look at a tweet unless they were logged in, meaning external links no longer work for many.

He said he needed to fire up extra servers just to cope with the demand as artificial intelligence (AI) companies scraped “extreme levels” of data to train their models.

But commentators have poured scorn on that idea and marketing experts say he has massively alienated both his user base and the advertisers he needs to get profits rolling.

In another move that shocked users, Twitter announced Monday that access to TweetDeck, an app that allows users to monitor several accounts at once, would be limited to verified accounts next month.

John Wihbey, an associate professor of media innovation and technology at Northeastern University, told AFP that plenty of people wanted to quit Twitter for ethical reasons after Musk took over, but he had now given them a technical reason to leave too.

And he added that Musk’s decision to sack thousands of workers meant it had long been expected that the site would become “technically unusable”.

‘Remarkably bad’

Musk has said he wants to make Twitter less reliant on advertising and boost income from subscriptions.

Yet he chose advertising specialist Linda Yaccarino as his chief executive recently, and she has spoken of going into “hand-to-hand combat” to win back advertisers.

“How do you tell Twitter advertisers that your most engaged free users potentially will never see their ads because of data caps on their usage,” tweeted Justin Taylor, a former marketing executive at Twitter.

Mike Proulx, vice president at market research firm Forrester, said the weekend’s chaos had been “remarkably bad” for both users and advertisers.

“Advertisers depend on reach and engagement yet Twitter is currently decimating both,” he told AFP.

He said Twitter had “moved from stable to startup” and Yaccarino, who remained silent over the weekend, would struggle to restore its credibility, leaving the door open to Twitter’s rivals to suck up any cash from advertisers.

‘Open secret’

The technical reasons Musk gave for limiting the views of users immediately brought a backlash.

Many social media users speculated that Musk had simply failed to pay the bill for his servers.

French social data analyst Florent Lefebvre said AI firms were more likely to train their models on books and media articles than social network content, which “is of much poorer quality, full of mistakes and lacking in context”.

Yoel Roth, who stepped down as Twitter’s head of security weeks after Musk took over, said the idea that data scraping had caused such performance problems that users needed to be forced to log in “doesn’t pass the sniff test”.

“Scraping was the open secret of Twitter data access,” he wrote on the Bluesky social network — another Twitter rival.

“We knew about it. It was fine.”

 

Sweden Orders Four Companies to Stop Using Google Tool

STOCKHOLM, SWEDEN — Sweden on Monday ordered four companies to stop using a Google tool that measures and analyzes web traffic, as doing so transfers personal data to the United States. One company was fined the equivalent of more than $1.1 million. 

Sweden’s privacy protection agency, the IMY, said it had examined the use of Google Analytics by the firms following a complaint by the Austrian data privacy group NOYB (none of your business), which has filed dozens of complaints against Google across Europe. 

NOYB asserted that the use of Google Analytics for web statistics by the companies resulted in the transfer of European data to the United States in violation of the EU’s data protection regulation, the GDPR. 

The GDPR allows the transfer of data to third countries only if the European Commission has determined they offer at least the same level of privacy protection as the EU. A 2020 EU Court of Justice ruling struck down an EU-U.S. data transfer deal as being insufficient. 

The IMY said it considers the data sent to Google Analytics in the United States by the four companies to be personal data and that “the technical security measures that the companies have taken are not sufficient to ensure a level of protection that essentially corresponds to that guaranteed within the EU.” 

It fined telecommunications firm Tele2 $1.1 million and online marketplace CDON $27,700.  

Grocery store chain Coop and Dagens Industri newspaper had taken more measures to protect the data being transferred and were not fined. 

Tele2 had stopped using Google Analytics of its own volition, and the IMY ordered the other companies to stop using it. 

IMY legal adviser Sandra Arvidsson, who led the investigation, said the agency has the rulings “made clear what requirements are placed on technical security measures and other measures when transferring personal data to a third country, in this case the United States.’ 

NYOB welcomed the IMY’s ruling. 

“Although many other European authorities (e.g., Austria, France and Italy) already found that the use of Google Analytics violates the GDPR, this is the first financial penalty imposed on companies for using Google Analytics,” it said in a statement. 

At the end of May, the European Commission said it hoped to conclude by the end of the summer a new legal framework for data transfers between the EU and the United States. 

The RGPD, in place since 2018, can lead to penalties of up to $21.8 million, or 4% of a company’s global revenue. 

Через землетрус у Каспійському морі поштовхи відчули жителі Азербайджану

Одразу після півночі 4 липня в Каспійському морі зафіксували землетрус. Як повідомив центр сейсмологічної служби Національної академії наук Азербайджану, магнітуда землетрусу на глибині 20 км становила 5,7.

Геологічна служба США оцінила магнітуду землетрусу в 5,4.

Європейський середземноморський сейсмологічний центр повідомив, що епіцентр підземних поштовхів зафіксували за 80 кілометрів на північний схід від міста Хачмаз. Підземні поштовхи відчувалися в кількох регіонах Азербайджану, включаючи столицю Баку. Але наразі інформації про руйнування чи жертви немає.

 

Латвія знову приймає заявки від росіян про видачу віз, але з обмеженнями

Заявки на візи зможуть подавати родичі жителів Латвії, громадян країн Євросоюзу, Європейської економічної зони та Швейцарії, а також особи, які в’їжджають в країну з гуманітарних причин

У Міноборони Польщі оцінили можливість застосування Росією ядерної зброї

Польський чиновник каже, що президент РФ Володимир Путін зробив «стратегічну помилку», атакувавши Україну. За його словами, це «початок кінця його правління»

Вуличні протести у Франції: кількість заарештованих значно зменшилася

«За ніч було заарештовано 157 чоловік, порівняно із понад 700 арештами напередодні і понад 1 300 у п’ятницю ввечері. Троє з 45 тисяч поліцейських, задіяних на чергуванні вночі, були поранені»

Уряд Швеції засуджує «ісламофобське» спалення Корану

У МЗС країни кажуть, що «спалення Корану є образливим і явною провокацією», водночас в міністерстві додають, що Швеція має «захищене конституцією право на свободу зібрань, вираження думок і демонстрацій».

Байден відвідає Британію, Литву та Фінляндію

Президент США Джо Байден поїде до Британії, на саміт НАТО в Литву та до Фінляндії, починаючи з 9 липня, повідомив Білий дім 2 липня.

У Лондоні він зустрінеться з королем Карлом III і прем’єр-міністром Ріші Сунаком, щоб ще більше зміцнити відносини між країнами

Байден планує відвідати Вільнюс на важливій зустрічі НАТО 11-12 липня, де війна в Україні буде одним із головних питань порядку денного для членів Альянсу.

Наступного дня він відвідає Гельсінкі для участі у саміті з лідерами скандинавських країн.

 

In US, 5G Wireless Signals Could Disrupt Flights Starting This Weekend

Airline passengers who have endured tens of thousands of weather-related flight delays this week could face a new source of disruptions starting Saturday, when wireless providers are expected to power up new 5G systems near major airports.

Aviation groups have warned for years that 5G signals could interfere with aircraft equipment, especially devices using radio waves to measure distance from the ground and which are critical when planes land in low visibility.

Predictions that interference would cause massive flight groundings failed to come true last year, when telecom companies began rolling out the new service. They then agreed to limit the power of the signals around busy airports, giving airlines an extra year to upgrade their planes.

The leader of the nation’s largest pilots’ union said crews will be able to handle the impact of 5G, but he criticized the way the wireless licenses were granted, saying it had added unnecessary risk to aviation.

Transportation Secretary Pete Buttigieg recently told airlines that flights could be disrupted because a small portion of the nation’s fleet has not been upgraded to protect against radio interference.

Most of the major U.S. airlines say they are ready. American, Southwest, Alaska, Frontier and United say all of their planes have height-measuring devices, called radio altimeters, that are protected against 5G interference.

The big exception is Delta Air Lines. Delta says 190 of its planes, which include most of its smaller ones, still lack upgraded altimeters because its supplier has been unable to provide them fast enough.

The airline does not expect to cancel any flights because of the issue, Delta said Friday. The airline plans to route the 190 planes carefully to limit the risk of canceling flights or forcing planes to divert from airports where visibility is low because of fog or low clouds.

The Delta planes that have not been retrofitted include several models of Airbus jets. The airline’s Boeing jets have upgraded altimeters, as do all Delta Connection planes, which are operated by Endeavor Air, Republic Airways and SkyWest Airlines, the airline said.

JetBlue did not respond to requests for comment but told The Wall Street Journal it expected to retrofit 17 smaller Airbus jets by October, with possible “limited impact” some days in Boston.

Wireless carriers including Verizon and AT&T use a part of the radio spectrum called C-Band, which is close to frequencies used by radio altimeters, for their new 5G service. The Federal Communications Commission granted them licenses for the C-Band spectrum and dismissed any risk of interference, saying there was ample buffer between C-Band and altimeter frequencies.

When the Federal Aviation Administration sided with airlines and objected, the wireless companies pushed back the rollout of their new service. In a compromise brokered by the Biden administration, the wireless carriers then agreed not to power up 5G signals near about 50 busy airports. That postponement ends Saturday.

AT&T declined to comment. Verizon did not immediately respond to a question about its plans.

Buttigieg reminded the head of trade group Airlines for America about the deadline in a letter last week, warning that only planes with retrofitted altimeters would be allowed to land under low-visibility conditions. He said more than 80% of the U.S. fleet had been retrofitted, but a significant number of planes, including many operated by foreign airlines, have not been upgraded.

“This means on bad-weather, low-visibility days in particular, there could be increased delays and cancelations,” Buttigieg wrote. He said airlines with planes awaiting retrofitting should adjust their schedules to avoid stranding passengers.

Airlines say the FAA was slow to approve standards for upgrading the radio altimeters and supply-chain problems have made it difficult for manufacturers to produce enough of the devices. Nicholas Calio, head of the Airlines for America, complained about a rush to modify planes “amid pressure from the telecommunications companies.”

Jason Ambrosi, a Delta pilot and president of the Air Line Pilots Association, accused the FCC of granting 5G licenses without consulting aviation interests, which he said “has left the safest aviation system in the world at increased risk.” But, he said, “Ultimately, we will be able to address the impacts of 5G.”

In AI Tussle, Twitter Restricts Number of Posts Users Can Read

Elon Musk announced Saturday that Twitter would temporarily restrict how many tweets users could read per day, in a move meant to tamp down on the use of the site’s data by artificial intelligence companies. 

The platform is limiting verified accounts to reading 6,000 tweets a day. Non-verified users — the free accounts that make up the majority of users — are limited to reading 600 tweets per day.  

New unverified accounts would be limited to 300 tweets. 

The decision was made “to address extreme levels of data scraping” and “system manipulation” by third-party platforms, Musk said in a tweet Saturday afternoon, as some users quickly hit their limits. 

“Goodbye Twitter” was a trending topic in the United States following Musk’s announcement. 

Twitter would soon raise the ceiling to 8,000 tweets per day for verified accounts, 800 for unverified accounts and 400 for new unverified accounts, Musk said. 

Twitter’s billionaire owner did not give a timeline for how long the measures would be in place.  

The day before, Musk had announced that it would no longer be possible to read tweets on the site without an account. 

Much of the data scraping was coming from firms using it to build their AI models, Musk said, to the point that it was causing traffic issues with the site. 

In creating AI that can respond in a human-like capacity, many companies feed them examples of real-life conversations from social media sites. 

“Several hundred organizations (maybe more) were scraping Twitter data extremely aggressively, to the point where it was affecting the real user experience,” Musk said.  

“Almost every company doing AI, from startups to some of the biggest corporations on Earth, was scraping vast amounts of data,” he said.  

“It is rather galling to have to bring large numbers of servers online on an emergency basis just to facilitate some AI startup’s outrageous valuation,” he said. 

Twitter is not the only social media giant to have to wrangle with the rapid acceleration of the AI sector. 

In mid-June, Reddit raised prices on third-party developers that were using its data and sweeping up conversations posted on its forums. 

It proved a controversial move, as many regular users also accessed the site via third-party platforms and marked a shift from previous arrangements where social media data had generally been provided for free or a small charge.

Лукашенко підписав закон, що дозволяє забороняти ЗМІ з «недружніх країн»

Закон передбачає можливість запровадження заборони на діяльність іноземних ЗМІ на території Білорусі «у разі недружніх дій іноземних держав щодо білоруських ЗМІ»

Директор ЦРУ: збройний заколот показав шкоду, якої Путін завдав Росії

Вільям Бернс назвав заколот «збройним викликом російській державі» і зауважив, що ця подія була «внутрішньою справою Росії, в якій США не брали і не братимуть участі»

FBI Turning to Social Media to Track Traitors

If you logged onto social media over the past few months, you may have seen it – a video of the Russian Embassy on a gray, overcast day in Washington with the sounds of passing cars and buses in the background.

A man’s voice asks in English, “Do you want to change your future?” Russian subtitles appear on the bottom of the screen and the narrator makes note of the first anniversary of “Russia’s further invasion of Ukraine.”

As somber music begins to play, the camera pans to the left and takes the viewer down Wisconsin Avenue, to the Adams Morgan Metro station and on through Washington, ending at FBI headquarters, a few blocks from the White House.

“The FBI values you. The FBI can help you,” FBI Assistant Director Alan Koehler says as the video wraps up, Russian subtitles still appearing on the screen. “But only you have the power to take the first step.”

The video, put out by the FBI’s Washington Field Office, first appeared as a posting on the field office’s Twitter account on February 24. Another five versions started the same day as paid advertisements on Facebook and Instagram, costing the bureau an estimated $5,500 to $6,500.

That money may seem like a pittance for a government agency with an annual budget of more than $10 billion, but it was not the first nor the last time the FBI spent money to court Russian officials.

The video is part of an expansive, long-running campaign by the FBI to use social media advertisements to recruit disgruntled Russian officials stationed across the United States and beyond, in part to sniff out Americans who have betrayed their country in order to aid Moscow.

A VOA analysis finds the FBI has paid tens of thousands of dollars, at minimum, to multiple platforms for social media ads targeting Russian officials, with the pace of such ad buys increasing just before and then after Moscow launched its latest invasion of Ukraine.

Multiple former U.S. counterintelligence officials who spoke to VOA about the FBI’s efforts described the advertising as money well spent.

The FBI wants to find well-placed Russian officials who can “help identify where American spies may be,” said Douglas London, a three-decade veteran of the CIA’s Clandestine Service.

“It seeks Russian agents to catch and convict American spies and Russian illegals,” he told VOA, describing the mission as a part of the bureau’s DNA.

Another veteran CIA official, Jim Olson, agreed, telling VOA the goal of the FBI’s outreach to Russian officials is unmistakable.

“I call that hanging out the shingle,” said Olson, a former counterintelligence chief.

“For every American traitor, every American spy, there are members of that intelligence service who know the identity of that American or know enough about what the production is to give us a lead in doing the identification,” Olson said.

‘All available tools’

The FBI declined to comment directly on its decision to spend several thousand dollars to run the two-minute-long video as an ad on Facebook and Instagram, simply saying it “uses a variety of means” to gather intelligence.

“The FBI will evaluate all available tools to protect the national security interests of the United States,” the FBI’s Washington Field Office told VOA in an email. “And we will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security.”

Some of the FBI’s earlier forays into social media advertising did get some public attention, first in October 2019 and then again in March of last year.

However, a review of publicly available data indicates the bureau’s use of social media for counterintelligence is more expansive than previously understood.

According to data in the Meta Ad Library, which contains information on Facebook and Instagram ads dating back to May 2018, the FBI and its field offices have so far spent just under $40,000 on ads targeting Russian speakers, generating as many as 6.9 million views.

While most of the ads targeted specific locations, like Washington and New York, some were seen much further afield, getting views across much of the United States and even in countries like Spain, Poland, Nigeria, France and Croatia.

It would also appear the FBI’s paid ads ran on platforms other than Meta.

Nicholas Murphy, a 20-year-old second-year student at Georgetown University in Washington, was in his dorm room last March searching for news about Russia’s invasion of Ukraine when he saw an ad on YouTube, the video-sharing social media platform owned by Google.

“[It was] just text with a kind of a strange like background to it … all in Russian,” said Murphy, a Park City, Utah, native who does not speak Russian and who used a translator app to decipher the ad.

“At the time I didn’t know if it was coming from the Russian government, if it was coming from our government, if it was kind of propaganda, if it was fake,” Murphy told VOA. “It conjured up a lot of thoughts about Russian influence over Facebook ads in the [2016 U.S.] election.”

Murphy said he came across the ad another two to three times over the ensuing weeks. And, it turned out, he was not alone. A handful of other students were also starting to see some of the ads, including a couple of classmates in a Russian literature class.

Just how many ads the FBI paid to run on YouTube, or via Google, is unclear.

A search of Google’s recently launched Ad Transparency Center shows the FBI paid to run the Russian language version of its two-minute-long video most recently on April 28. But the database only shows information for the past 30 days and Google says it does not share information on advertiser spending.

It is also unclear whether the FBI paid to run any ads on Twitter in addition to pushing out information through its own Twitter accounts. Twitter responded to an email from VOA requesting information with its now standard poop emoji.

The FBI itself refused to provide details regarding the scope of its social media advertising efforts although the Washington Field Office did acknowledge to VOA via email that it uses “various social media platforms.”

The Washington Field Office also defended its use of social media advertising despite indications that the ads themselves, like the one seen by Georgetown University student Nicholas Murphy, do not always reach the intended audience.

“The FBI views these efforts as productive and cost effective,” the FBI’s Washington Field Office told VOA. The office declined to be more specific about whether any spies have been identified as a result of the ads.

“Russia has long been a counterintelligence threat to the U.S. and the FBI will continue to adapt our investigative and outreach techniques to counter that threat and others,” it said. “We will use all legal means available to locate individuals with information that can help protect the United States from threats to our national security.”

The Russian Embassy in Washington did not respond to calls or emails from VOA seeking comment about the FBI’s use of social media advertisements to target Russian officials in the U.S. But Russian Ambassador Anatoly Antonov did respond to a March 2022 article by The Washington Post about FBI efforts to send ads to cell phones outside the Russian Embassy in Washington.

“Attempts to sow confusion and organize desertion among the staff of @RusEmbUSA are ridiculous,” Antonov was quoted as saying in a tweet by the embassy’s Twitter account.

Some former U.S. counterintelligence officials, though, argue Russia has reason to be worried.

“I think people will come out of the woodwork,” said Olson, the former CIA counterintelligence chief.

FBI agents “see what we all see, and that is that there must be a subset of Russian intelligence officers, SVR officers, GRU officers, who are disillusioned by what’s going on,” he told VOA.

“I think some good Russians are embarrassed, shocked, ashamed of what Putin is doing in Ukraine, killing brother and sister Slavs. And I think that there will be people who would like to strike back against that.”

London, the longtime CIA Clandestine Services official and author of The Recruiter: Spying and the Lost Art of American Intelligence, likewise believes the FBI’s persistent efforts to reach disgruntled Russians on social media will pay off.

“Generally, the Russians who have worked with us have done so out of patriotism … they were upset with the government,” he said.

And the Russian officials that the FBI hopes to reach just need a bit of nudge.

“They’re aiming this at Russians who are already there mentally but just haven’t crossed,” London said, adding it is not a coincidence that many of the FBI ads show Russians exactly how to get in touch, whether via encrypted communication apps like Signal or by walking right up to the bureau’s front door.

“They’re not doing metaphors here,” he said. “They don’t want anything subject to interpretation.”

Even the language used by the FBI appears to be designed to build trust.

“It’s very much not native,” according to Bradley Gorski, with Georgetown University’s Department of Slavic Languages.

But given the overall quality of the language in the ads, Gorski said it is quite possible all of it is intentional.

“It might be a canny strategy on their part,” he said of the FBI. “If they are reaching out to Russian speakers and want to both communicate with them but let them know who is communicating with them is not a Russian speaker, but is a sort of American doing their best, then this kind of outreach with a little bit stilted, though correct, Russian might communicate that actually better than fully native sort of fluent speech.”

Whether the FBI’s spending on social media advertisements is achieving the desired results is hard to gauge. Public metrics such those provided by social media companies like Meta can give a sense of how many people are seeing the ads, and where they are, but do not shed much light on who is ultimately interacting with the ads to the point of a response.

When pressed, FBI officials tell VOA only that the bureau views the ad campaigns as productive.

Others agree.

“Relative to the hardcore military aid the U.S. has provided, that’s a small chunk of change,” said Jason Blazakis, a senior research fellow at The Soufan Center, a global intelligence firm.

And Blazakis, who also directs the Center on Terrorism, Extremism, and Counterterrorism at the Middlebury Institute of International Studies, thinks the FBI’s social media ads might be having an impact even if few Russian officials ever come forward with information.

“Part of it is also messaging to the broader Russian public,” he told VOA, pointing to Russia’s invasion of Ukraine. “There is this influence operational component to it, part of this PR [public relations] battle that is happening on the periphery of the conflict.”